Making an Intro – Scout There

01. What’s behind the name?

We strive to create authentic identities for properties. What’s in a name? From our perspective, a lot.

We are making an introduction. Hey everyone, meet the new way to work. This property is dynamic and it is the last untouched piece of Playa Vista and Culver City.

Authentic

Authenticity is at the core of our branding explorations. When you start building a brand with this in mind, the end result is truly better.

Purposeful

In tune with authenticity, purpose is just being a little more strategic with how you name and brand your project. A brand can be cool but also purposeful.

Progressive

If you build it, they will come. We aren't saying that you need to follow every trend but more so think about who you are targeting and what they want now and in the future.

02. Conceptualizing The Brand

In this phase our process we really begin to dig into what the brand looks and feels like. Often times we start with some overarching mood boards to uncover a big picture direction. Then we start building out the content to match our vision.

03. Collateral Development

Once we have our style guide, it’s petal to the metal on developing collateral. Priorities change from case to case but with each project we try to figure out what is most important and start building out all the pieces that we need to make the project stand out.

04. Roll Out & Execution

In line with out collateral development we develop a strategic roll out and execution plan to make sure all these items are working together. The goal is to spread our message near and far and capitalize on any and all earned awareness for our brand.